Case Studies

Auto Dealer Doubles Conversions in 3 Months

CHALLENGE

To Increase Conversions

CLIENT PROBLEMS

● No Consistency In Conversions

● Complaints Regarding Optimization

LOW PERFORMANCE REASONS (Our Analysis)

● Inadequate Budget

● No Ad Extension

● Inappropriate Campaign Settings

● Bidding Too High for Keywords

SOLUTION & PROCESS

We took over the campaigns & started testing a few ads with different headlines & descriptions. We then made improvements to the bid settings which helped us increase click-through rates (CTR).

STEPS TAKEN

1. Started Search Campaign With Display

2. Added Remarketing Campaign Which Yielded Low Cost/Conversion Leads

3. Added Keywords In All Match Types To Optimize The Bid

RESULTS

Within 3 Months, Conversions Increased By 45%.

How A Plumbing Service Increased Conversions by 33%

CHALLENGE

The Main Challenge Of The Account Was To Increase Conversions & To Lower Down The Cost Per Conversion.

CLIENT PROBLEMS

● Spending More With Less Conversions

● Complaints Regarding Optimization

LOW PERFORMANCE REASONS (Our Analysis)

● Inadequate Budget

● No Ad Extension

● Irrelevant Landing Pages

● No Call Tracking

● Poor Ad Copies

SOLUTION & PROCESS

We started with improving the landing page. We took over the campaigns & tested a few ads with different headlines and descriptions.These new ads performed much better than the originals. This helped us increase click-through rates (CTR) & decrease the cost per conversion.

STEPS TAKEN

1. Expanded The Keyword List

2. Allocated The Budget To The Best Performing Campaign

3. Set Up Conversion Action For Thank You Page & Calls

4. Monitored Budget Consumption & Adjusted It According To Weekly And Daily Patterns

RESULTS

Over time, we saw a steady increase in the number of conversions with a decrease in the cost/conversion ratio.

Wedding Planner Gains 10x More Inquiries & Increases Brand Awareness

CHALLENGE

Increase Conversions & Lower The Cost Per Conversion

CLIENT PROBLEMS

● Spending More With Almost No Conversions

● Complaints Regarding Optimization

LOW PERFORMANCE REASONS (Our Analysis)

● Inadequate Budget

● No Ad Extension

● No Call Tracking

SOLUTION & PROCESS

We planned a campaign strategy that included dynamic text adverts for when the initial search is performed & combined this with a number of remarketing campaigns that re-engaged the customer using the Google Display Network.

We set up conversion tracking in AdWords to track contact form submissions & used a Google forwarding number to track their calls. We then used Google Analytics to monitor users that visited the contact page & their on-site activity.

STEPS TAKEN

1. Adding Remarketing Banners

2. Bid Optimization

3. Added Irrelevant Keywords As Negatives

4. Allocated Budget To Search & Remarketing

RESULTS

Inquiries for wedding planning services jumped from 6 to 60 by month 3! Google display & remarketing conversions increased by 16% month-to-month.

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